THE SHIFT
AI is becoming where shoppers start — and where they decide what to buy.
Instead of starting with a search and opening multiple sites to compare products themselves, shoppers are increasingly asking AI assistants like ChatGPT to research options, compare them and recommend what to buy — all within one conversation. With more of the buying decision happening before shoppers reach your site, your product information has a bigger job to do.
Your product data tells AI what your product is. Not when it’s the right choice.
When shoppers ask AI what to buy, it has to judge whether your product fits their needs from the information it can find. Standard attributes, supplier data and brand claims often aren’t enough. Product Intelligence adds the missing context your team can use across your catalog, product pages and other channels.
This isn’t product data enrichment, better copy or just another AI optimisation service.
Canonica does a different job. We build the evidence-backed Product Intelligence AI needs to judge when your product is the right choice for a buyer. The goal isn’t just to make your catalog more complete or your products more visible. It’s to give AI a stronger basis to recommend your product and, once it’s on the shortlist, drive the buyer to choose it.
See how one product holds up before you change a thing.
Send us one priority product URL. We’ll test whether your product information gives AI enough to answer the key questions buyers ask when choosing a product like yours — and show you what deserves attention first.
No store access or commitment. Results in 5 business days.
WHAT HAPPENS NEXT
The Stress Test shows the pattern. Product Intelligence goes much deeper.
The Stress Test is a quick read on one product, not the full scope of the work. Product Intelligence goes much further, creating the evidence-backed intelligence needed to evaluate that product across the buying decisions that matter. Start with the product you tested or build across your priority products.
Built for AI. Useful wherever your products need to be understood and sold.
PUT IT TO WORK
Everything you need to know before you start.
Product data tells AI and shoppers what a product is — its price, size, materials, specifications and other basic facts.
Product Intelligence adds what those facts mean for a buying decision: who the product suits, how it performs, how it compares, what it requires and where the limitations or trade-offs are.
It is evidence-backed and structured so the same intelligence can be used consistently across your catalog, product pages and other channels.
Three reasons matter most:
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To give AI the context needed to understand, compare and recommend your products when shoppers use AI to decide what to buy.
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To strengthen the recommendation once your product is on the shortlist — so AI can explain why it fits the buyer’s needs and give them more reason to choose it.
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To make your own AI shopping assistants work better. Their answers depend on the product information they can access. Product Intelligence gives them the context to answer better questions, compare products properly and guide shoppers towards the right choice.
Because it’s been getting rescued.
Buyers have traditionally filled in the gaps themselves by reading reviews, comparing products and pulling information from multiple sources.
AI now does more of that research and comparison on the buyer’s behalf. If important product knowledge is scattered, inconsistent or left implicit, AI has to reconstruct the decision from whatever information it can find.
Canonica identifies the decision-critical knowledge that matters and turns the supportable parts into clear, evidence-backed Product Intelligence AI can use to understand, compare and recommend your products when they fit the buyer’s needs.
Canonica is designed for brands selling products people research before they buy, where fit, evidence, and comparison shape the decision. Most useful in specialised, high-consideration categories. Least useful for commodity products bought on price alone.
That’s exactly what the Product IQ Stress Test is designed to show. We take one priority product and test its information against a focused set of buying questions. You’ll see where it holds up, where important information is missing or unclear, and what deserves attention first. One product is enough to reveal whether there may be a wider pattern. It's free and there's no commitment
Very little. Canonica does the heavy lifting.
We work from your existing catalog data, specifications, reviews and other available evidence. Your team only needs to provide the relevant product information and step in where an important fact needs confirming.
There’s no platform migration, no new system to learn and no need to rebuild your catalog. You can start with a single product before deciding whether to go further.
You’ll receive a clear diagnosis of one priority product showing where your current product information answers important buying questions, where it falls short and what deserves attention first.
No store access is required, there’s no commitment, and results are delivered within five business days.
No. No one can control how every AI system ranks or recommends products. Be cautious of anyone who says they can.
We focus on what you can control: the information available about your product. Canonica builds clear, specific and evidence-backed Product Intelligence that gives AI the context it needs to support buying decisions — who the product suits, how it compares, where it performs well, its limitations and when it’s a good fit.
That gives AI a stronger basis to put your product forward over alternatives when it genuinely fits what the buyer is looking for.